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Who we are

Headlam is Europe’s leading floorcoverings distributor, providing the channel between suppliers and trade customers of floorcoverings.

Operating since 1992, Headlam works with suppliers across the globe manufacturing a diverse range of floorcovering products, and provides them with a cost efficient and effective route to market for their products into the highly fragmented trade customer base.

To maximise customer reach, Headlam operates 66 businesses across the UK and Continental Europe (France and the Netherlands). Each business operates under its own trade brand and utilises individual sales teams while being supported by the group’s network, central teams and resources.

The Company’s extensive customer base covers both the residential and commercial sectors, with principal customer groups being independent retailers and smaller flooring contractors alongside other customer segments such as larger (multiple) retailers, housebuilders, specifiers, and larger contractors (including local government / authorities).


Headlam provides customers with a market leading service through:

  • the broadest product offering;
  • unrivalled product knowledge and tailored solutions;
  • sales team and marketing support;
  • ecommerce support and digital applications;
  • nationwide delivery; and
  • trade counter and collection service.

In 2021, the Company fulfilled nearly 5 million* customer orders, with this capability enabled by its extensive distribution network, material handling and processing capabilities, customer service and delivery expertise.

A key part of the Company’s strategy is the capturing of a larger share of the £3 billion** UK market through continuing to improve the service propositions for all customer segments, and the roll-out of new servicing offerings particularly focused on customer segments where the Company is underweight (see diagram below).


Trade Counter Segments.PNG
Trade Counter Segments.PNG
Trade Counter Segments.PNG

*Excluding discontinued operations in the year
** Source: LEK Consulting, 2020, calculated at distributors’ selling price and inclusive of sales direct from manufacturers