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Board and Executive Team

Board of Directors

Image of Keith Edelman
Keith Edelman Non-Executive Chair
Image of Keith Edelman

Keith was appointed a Non-Executive Director in 2018, and Non-Executive Chairman in 2022. Keith is currently Non-Executive Chairman of Revolution Bars Group Plc, and a previous Non-Executive Director of the London Legacy Development Corporation. His last executive appointment was Managing Director of Arsenal Holdings Plc where he was responsible for the move from Highbury to Emirates Stadium. Keith has held a number of public company Non-Executive roles, including Superdry Plc, Safestore Plc, Goals Soccer Centres plc, JE Beale Plc, Thorntons Plc, Pennpetro Energy Plc and Altitude Group plc.

Keith brings extensive commercial experience to the Board coupled with a background in consumer facing businesses. In his executive career he was a director of consumer, retail and leisure companies including Ladbroke Group Plc, Carlton Communications Plc and
Storehouse Plc.

Committees – Nomination (Chair), Remuneration

Image of Chris Payne
Chris Payne Chief Executive
Image of Chris Payne

Chris joined the Company as Chief Financial Officer in 2017, and was appointed Chief Executive in 2022 having been a key architect of the Company’s strategy centred around growth, efficiency, and modernisation. Chris was previously at Biffa plc, the UK integrated waste management company, where he was Group Commercial Finance Director, a member of the Group Executive Team with responsibilities for the operational finance teams and divisional Finance Directors, commercial pricing and leading the M&A function. Prior to that, Chris held finance and commercial director positions at several listed businesses.

He is a qualified Chartered Accountant having trained with KPMG and is a Fellow of the Institute of Chartered Accountants in England and Wales.

Image of Adam Phillips
Adam Phillips Chief Financial Officer
Image of Adam Phillips

Adam joined the Company as Chief Financial Officer in 2023. He was previously Group Financial Controller at National Express Group PLC, the FTSE 250 leading international transport provider, where he was responsible for group financial reporting and control. In addition, he headed up other group finance functions including Financial Planning and Analysis, and Investor Relations. Prior to this Adam was at Halfords Group plc, the UK’s leading provider of motoring and cycling products and services, where latterly he was Corporate Finance Director and Group Strategy Director.

Adam is a qualified Chartered Accountant having trained with KPMG and is a Fellow of the Institute of Chartered Accountants in England and Wales. Adam is Chair of the Risk Committee.

Image of Stephen Bird
Stephen Bird Senior Independent and Non-Executive Director
Image of Stephen Bird

Stephen was appointed a Non-Executive Director in 2021, and Senior Independent Director in 2022. Stephen is Group Chief Executive of Videndum plc (formerly The Vitec Group plc), the international provider of premium branded hardware products and software solutions to the growing content creation market, having held the position since 2009. He was previously Senior Independent Director of Dialight plc, the global leader in sustainable LED lighting for industrial applications, stepping down in 2021 after nearly nine years on the Board.

Stephen has extensive executive experience developing successful, customer-led growth strategies to help businesses grow and adapt to changing markets. Prior to joining Videndum plc, Stephen was Divisional Managing Director of Weir Oil & Gas, and held senior roles at Danaher Corporation, Black & Decker, and Technicolor Group. He is a member of the English National Ballet’s Finance and General Purposes Committee.

Committees – Audit, Nomination, Remuneration

Image of Karen Hubbard
Karen Hubbard Independent Non-Executive Director
Image of Karen Hubbard

Karen was appointed a Non-Executive Director in 2022. Karen has over 25 years’ experience in retail, at both Executive and Director levels across various industries and markets. She was previously Chief Executive Officer of Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts, wrap and bags, where she diversified their income from a UK High Street business to a Multi Channel, International, Wholesale and Franchised operation. Karen has also served as Chief Operating Officer at B&M, on the ASDA Stores Executive Board as Director for Property, Multi-Channel and Format Development, in addition to working for BP Oil’s retail divisions.

Karen currently serves as Chair in privately backed businesses Custom Materials Limited and Character.com. In addition, she is a Non-Executive Director of St Austell Brewery.

Karen is a member of the ESG Committee and the Employee Forum, and the Independent Director who has oversight of Work Engagement.

Committees – Audit, Nomination, Remuneration

Image of Robin Williams
Robin Williams Independent Non-Executive Director
Image of Robin Williams

Robin was appointed a Non-Executive Director and Chair of the Audit Committee in 2022. Robin has over 30 years’ experience with listed companies, including as founder CEO and Executive Director with FTSE250 companies within the packaging and the building materials industries. He is currently Non-Executive Chairman of Keystone Law Group plc, and a Non-Executive Director at Churchill China plc and The Manufacturing Technology Centre Ltd.

He was previously a Non-Executive Director at Van Elle Holdings plc and Non-Executive Chairman of FIH Group plc and Xaar plc, stepping down in 2020 after 10 years on the Board. Robin is a qualified Chartered Accountant and brings experience of Chairing Audit Committees as well as insights from a wide range of sectors as an Executive and Non-Executive Board member of public and private companies.

Committees – Audit (Chair), Nomination, Remuneration

Image of Jemima Bird
Jemima Bird Independent Non-Executive Director
Image of Jemima Bird

Jemima was appointed a Non-Executive Director and Chair of the Remuneration Committee in 2022. Jemima has over 20 years’ retail experience working with many of the UK’s leading high street brands, and has held numerous Executive Commercial, Marketing and Operations positions. She is currently Senior Independent Director and Chair of the Remuneration Committee at Revolution Bars Group plc, Independent Non-Executive Director and Chair of the Remuneration Committee at Pendragon PLC, and was previously a Non-Executive Director at Carpetright plc, a leading floorcoverings and beds provider, until it was taken private in 2020.

Jemima is the Senior Trustee for the Football Foundation, the UK’s largest sports charity, and also Chair of The Well HQ, a leading women’s sporting health consultancy.

Committees – Audit, Nomination, Remuneration (Chair)

Executive Team

Image of Clare Moore
Clare Moore Chief People & Sustainability Officer
Image of Clare Moore

Clare was appointed in 2022 having previously worked as the Chief HR Officer at Midcounties Cooperative Ltd, the UK’s largest independent consumer cooperative made up of Food Retail, Travel, Childcare, Utilities, and Healthcare. Prior to that she held a number of roles at Halfords Group Plc spanning 10 years where  she was eventually promoted to the role of Group People Director. Clare has also worked in HR in businesses such as Barclaycard, Aston Martin Lagonda Ltd and Rolls Royce Plc. Clare brings experience of colleague attraction, engagement, development and reward across a broad range of colleagues.

Clare is a member of the ESG Committee, the Risk Committee, and the Employee Forum.

Image of Toni Wood
Toni Wood Chief Customer Officer
Image of Toni Wood

Toni was appointed in 2023, into the new role of Chief Customer Officer with the remit of leading customer and digital strategy. Toni was previously Chief Marketing and Growth Officer at ufurnish.com, the UK’s market leading search and discovery website for home furniture and furnishings. Prior to that, she was Chief Commercial and Marketing Officer for DFS Furniture PLC, where she was instrumental in developing the brand, responsible for merchandising and design, and ran the stand-alone manufacturing division.

Toni is a Fellow of The Marketing Academy and the Chartered Institute of Marketing, and in 2022 was recognised by Marketing Week as one of the UK's Top 100 Marketers. She is a member of the ESG Committee and the Risk Committee.

Image of Alison Hughes
Alison Hughes General Counsel & Company Secretary
Image of Alison Hughes

Alison was appointed in December 2023 and has over 18 years’ experience across several business sectors, including retail and hospitality and extensive experience in corporate and commercial legal matters, corporate governance and compliance matters. Most recently she was the Director of Group Legal & Company Secretariat at Mitchells & Butlers plc, a FTSE 250 company within the hospitality industry. Prior to that she worked at Boots plc, and trained and qualified as a solicitor with Wragge & Co LLP (now Gowling WLG).

Alison is a qualified solicitor with over 18 years’ post qualification experience. She is a member of the Disclosure Committee, ESG Committee and the Risk Committee.