Business directory Trade counter directory


Maximising sales through great service, solutions, pricing and range


• Secure and increase share with independent and progressive retailers - through service, price and range offerings
• Remain number 1 for service¹ - following ongoing validation from latest customer survey
• Launch new award-winning products - to gain market share and expand the customer base

Developing new opportunities for future growth


• Tailored propositions for larger commercial customers, contractors and housebuilders – expanding market positioning and share
• Expand and enhance the Trade Counter service-focus on delivery in line with the business case with strong growth metrics
• Increase online brand awareness and engagement - ongoing ecommerce and brand development

Improving our operational capabilities and effectiveness


• Optimise the branch network and transport – to facilitate operating efficiencies and associated cost savings
• Investment in sites and equipment - supporting growth and customer service
• Investing in people and processes - to improve capability, expertise and efficiencies

Leading on sustainability and environmental responsibility


• Updated ESG strategy launched in 2023 - continues to be progressed and developed to remain leader amongst direct peer group
• Notification to SBTi of intention to submit Net Zero and interim emission targets - focus on reducing carbon footprint
• Maintain good and ‘low risk’ ESG scores - achieved AAA ESG rating with MSCI

Making Headlam a great place to work for everyone


• Inclusive open two-way engagement - with Employee Forum and CEO town halls on site
• Revised values launched and embedded - ‘Headlam Way’ with safety as first value
• Build inclusive and collaborative performance culture - to support long term success