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Board and Executive Team

Board of Directors

Image of Stephen Bird
Stephen Bird Non-Executive Chair
Image of Stephen Bird

Stephen was appointed our Non Executive Chair on 27 February 2025, (previously he was Senior Independent Director from 2022). Stephen’s last executive role was Group Chief Executive of Videndum plc (formerly The Vitec Group plc), the international provider of premium branded hardware products and software solutions to the growing content creation market, having held the position since 2009. He was previously Senior Independent Director of Dialight plc, the global leader in sustainable LED lighting for industrial applications, stepping down in 2021 after nearly nine years on the Board.

Stephen has extensive executive experience developing successful, customer-led growth strategies to help businesses grow and adapt to changing markets. Prior to joining Videndum plc, Stephen was Divisional Managing Director of Weir Oil & Gas, and held senior roles at Danaher Corporation, Black & Decker, and Technicolor Group. He is a member of the English National Ballet’s Finance and General Purposes Committee.

Committees – Audit, Nomination (chair), Remuneration

Image of Chris Payne
Chris Payne Chief Executive
Image of Chris Payne

Chris joined the Company as Chief Financial Officer in 2017, and was appointed Chief Executive in 2022 having been a key architect of the Company’s strategy centred around growth, efficiency, and modernisation. Chris was previously at Biffa plc, the UK integrated waste management company, where he was Group Commercial Finance Director, a member of the Group Executive Team with responsibilities for the operational finance teams and Divisional Finance Directors, commercial pricing and leading the M&A function. Prior to that, Chris held Finance and Commercial Director positions at several listed businesses.

He is a qualified Chartered Accountant having trained with KPMG and is a Fellow of the Institute of Chartered Accountants in England and Wales.

Committees – Disclosure

Image of Jemima Bird
Jemima Bird Senior Independent Director
Image of Jemima Bird

Jemima was appointed our Senior Independent Director on 27 February 2025 and is also our Chair of the Remuneration Committee. Jemima has over 20 years’ retail experience working with many of the UK’s leading high-street brands, and has held numerous executive commercial, marketing and operations positions. She is currently a  Non-Executive Director and the  Chair of the Remuneration Committee at Pinewood Technologies Group plc and was previously a Non-Executive Director at Carpetright plc, (a leading floorcoverings and beds provider, until it was taken private in 2020) and previously the Senior Independent Director and Chair of the Remuneration Committee at the Revel Collective plc.

Previously, Jemima was the Senior Trustee for the Football Foundation, the UK’s largest sports charity.

Committees – Audit, Nomination, Remuneration (Chair)

Image of Adam Phillips
Adam Phillips Chief Financial Officer
Image of Adam Phillips

Adam joined the Company as Chief Financial Officer in March 2023.

He was previously Group Financial Controller at Mobico Group plc, the FTSE 250 multinational transport provider. Prior to this Adam was at Halfords Group plc, in a number of roles, including Corporate Finance Director and Group Strategy Director.

Adam is a qualified Chartered Accountant having trained with KPMG and is a Fellow of the Institute of Chartered Accountants in England and Wales. Adam is Chair of the Risk Committee.

Committees – Disclosure

Image of Karen Hubbard
Karen Hubbard Independent Non-Executive Director
Image of Karen Hubbard

Karen was appointed a Non-Executive Director in 2022. Karen has over 25 years’ experience in retail, at both executive and Director levels across various industries and markets. She was previously Chief Executive Officer of Card Factory plc, the UK’s leading specialist retailer of greeting cards, gifts, wrap and bags, where she diversified their income from a UK high-street business to a multi-channel, international, wholesale and franchised operation. Karen has also served as Chief Operating Officer at B&M, on the ASDA Stores Executive Board as Director for Property, Multi-Channel and Format Development, in addition to working for BP Oil’s retail divisions.

Karen currently serves as Non-Executive Chair in privately backed businesses Custom Materials Limited and Fun Brands Group. In addition, she is a NonExecutive Director and Chair of ESG of St Austell Brewery.

Karen is a member of the ESG Committee and the Employee Forum, and the Independent Director who has oversight of workforce engagement.

Committees – Audit, Nomination, Remuneration

Image of Robin Williams
Robin Williams Independent Non-Executive Director
Image of Robin Williams

Robin was appointed a Non- Executive Director and Chair of the Audit Committee in 2022. Robin has over 30 years’ experience with listed companies, including as founder CEO and Executive Director with FTSE250 companies within the packaging and the building materials industries. He is currently Non-Executive Chairman of Keystone Law Group plc and of Churchill China plc and was previously a Non-Executive Director of The Manufacturing Technology Centre Ltd.

Robin is a qualified Chartered Accountant and brings experience of chairing audit committees as well as insights from a wide range of sectors as an Executive and Non-Executive Board member of public and private companies.

Committees – Audit (Chair), Nomination, Remuneration

Executive Team

Image of Clare Moore
Clare Moore Chief People & Sustainability Officer
Image of Clare Moore

Clare was appointed in 2022 having previously worked as the Chief HR Officer at Midcounties Cooperative Ltd, the UK’s largest independent consumer cooperative made up of Food Retail, Travel, Childcare, Utilities, and Healthcare. Prior to that she held a number of roles at Halfords Group plc spanning ten years where she was eventually promoted to the role of Group People Director. E ESG Committee A Committee Chair Clare has also worked in HR in businesses such as Barclaycard, Aston Martin Lagonda Ltd and Rolls Royce plc. Clare brings experience of colleague attraction, engagement, development and reward across a broad range of colleagues.

Clare is responsible for the day-to-day oversight of the ESG strategy, activity and reporting and is a member of the ESG Committee, the Risk Committee, and the Employee Forum.

Image of Toni Wood
Toni Wood Chief Customer Officer
Image of Toni Wood

Toni joined in January 2023, into the new role of Chief Customer Officer with the remit of leading sales, marketing and e-commerce. Toni has previously held senior roles across FMCG (Procter and Gamble), Retail (Sainsbury’s plc and DFS plc), Hospitality (Costa Coffee) and Digital and Technology (ufurnish.com) She has experience in building businesses and teams both globally and in the UK. She is also the Senior Independent Director and Renumeration Committee Chair at H&T plc.

She is a Fellow of the McKinsey Marketing Academy and was recognised in 2019 and 2022 as one of the UK’s Top Marketers. She is a member of the ESG and Risk Committee.

Image of David Rose
David Rose Chief Operating Officer
Image of David Rose

David was appointed Chief Operating Officer in November 2024, following his initial role as Operations Director, which he began in April 2024. He has day-to-day responsibility for the Company’s operations and supply chain.

Before joining the Company, he was Chief Operating Officer at UK Flooring Direct, where he led transformative operational improvements at one of the UKs largest ecommerce Hard Flooring companies. Previously, he 80 served as Group Supply Chain & Logistics Director at Studio Moderna, a leading Central and Eastern European multi-brand omni-channel retailer and held several senior roles over a decade at Home Retail Group, focusing on large-scale, multi-location operations and customer-centric supply chains.

David is a Fellow of the Chartered Institute of Logistics and Transport, a membership he has held for over 20 years, reflecting his dedication to professional excellence in logistics and supply chain management. He brings extensive experience in driving efficiency and operational excellence across diverse sectors.

Image of James Heese
James Heese Chief Buying Officer
Image of James Heese

James was appointed in 2025 into the new role of Chief Buying Officer with the remit of leading product and supplier strategy. James was previously the Commercial Director at SCS Plc, the UK’s 2nd largest upholstery retailer and a leading flooring retailer. Prior to that he was Managing Director of Tile Giant – a division of Travis Perkins Plc and led the successful transformation of the business resulting in the divestment and sale to private investors. James has also held senior buying and trading roles across The Very Group, Wickes, and Home Retail Group Plc ,including General Manager of the Asia Sourcing office. He began his career at Asda. James brings 30 years’ buying experience to Headlam, and has a track record of developing winning customer-focused product propositions and building long-term supplier partnerships.

Image of Alison Hughes
Alison Hughes General Counsel & Company Secretary
Image of Alison Hughes

Alison was appointed in December 2023 and has over 19 years’ experience across several business sectors, including retail and hospitality and extensive experience in corporate and commercial legal matters, corporate governance and compliance matters. Previously she was the Director of Group Legal & Company Secretariat at Mitchells & Butlers plc, a FTSE 250 company within the hospitality industry. Prior to that she worked at Boots plc, and trained and qualified as a solicitor with Wragge & Co LLP (now Gowling WLG).

Alison is a qualified solicitor with over 19 years’ post qualification experience. She is a member of the Disclosure Committee, ESG Committee and the Risk Committee.