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National Sales Manager – Kersaint Cobb

Date Posted

15 May 2023


Kersaint Cobb





Job Type


Closing Date

31 May 2023

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Job Description

Working Hours:


Per Week

Working Pattern:


Do you want to work for an iconic niche brand with an enviable history of stunning products and sales success?

Kersaint Cobb, incorporating Gaskell Wool Rich, is a highly regarded brand of premium quality wool and natural carpets with a unique styling to transform any living space. Based at the recently redesigned Headlam Tamworth, the brand sits in the ‘designer’ product category and leads through colour and design. 

Kersaint Cobb provides quality, choice and availability to Retailers, Designers & Contractors across the UK. This is all underpinned by an in-house distribution fleet, enabling first-class customer service and responsive delivery. 

About the Role

We are looking for a National Sales Manager to take on this well-established brand and drive sales through a network of Area Sales Managers. 

You will inherit a significant customer base of Independent Retailers, Designers  and Contractors and the goodwill and relationships enjoyed by Kersaint Cobb and Gaskell Wool Rich. Whilst we have a strong and enviable reputation in the market today – there’s no room for complacency. The goal is to grow business with new and existing customers. This role will suit somebody that is comfortable analysing data and account performance, to drive results. 

As retail and market trends evolve, your role will be to keep at the forefront of those – spotting and leveraging opportunities to grow sales with existing products and customers; and proactively creating openings to list new products and bring new customers on board. 

You will need to leverage your commerciality, customer relationship building skills, tenacity and drive to build and grow the business. 

In addition, you will be an excellent presenter who can convey key product narratives to your team, customers and internal stakeholders alike.


Specifically, you’ll be responsible for

  • Managing a team of 7 Area Sales Managers to achieve sales revenue and margin targets. 
  • Building relationships with new and existing customers; advising and influencing them to grow Kersaint Cobb sales. 
  • Cleverly utilising sales presentation packs, sampling and displays to introduce customers to new products and ranges and drive incremental sales. 
  • Ensure the team work with parameters of company price lists and terms and conditions. Manage and maintain customer specific price files.
  • Personally managing a selection of key accounts.
  • Managing Aged Stock of Kersaint and Gaskell products.
  • Submitting weekly and/or monthly reports as required.
  • Report back on any competitor activity that may affect Kersaint and the wider company.
  • Maintaining regular communication with line manager and other departments as required, ie Product & Innovation, Marketing, Supply Chain.
  • Ensuring timely delivery of any customer complaints to customer service department.

About You

We’re looking for a sales professional who shares our passion for the floor covering sector; its products and trends. You’ll need to have the tenacity, enthusiasm and can-do attitude to take this amazing brand and build both excitement and commitment amongst customers. 

Being out on the road means you’ll need to be self-reliant and self-motivated, but we’d like you to be a great team player too! We have a strong team ethos and encourage all colleagues to work together to provide the best experience for our customers. 

In particular you’ll bring:

  • Sales Management experience, preferably with a history of working with Premium brands. 
  • Previous experience within the UK flooring industry, in the field sales sector. 
  • Individual sales success – in a retail, wholesale or other customer-facing role. 
  • A skill set for coaching and training others. 
  • An impressive track record of driving sales via a consultative-selling approach. 
  • Strong organisation skills and experience of working with CRM or similar systems. 
  • A strong work ethic and a passion for exploring new opportunities to build business.
  • An aptitude for presenting.
  • Strong numerical reasoning.
  • Excellent verbal and written communication skills.
  • Demonstrable commercial understanding.
  • Competent Microsoft skills.  
  •  A full, clean Driving Licence. 


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